Hotel RÖST

brand identity

**Disclaimer: This school assignment includes background images sourced from Pinterest, used solely for educational purposes.
These images are displayed here as examples and are not intended for commercial use.

A beige silhouette resembling a face over a background of red brown hair.
Smartphone displaying a social media profile over a person's freckled skin, showing photos of various objects and scenes.
Two matchboxes with polka dot designs on a brown fringed umbrella background.
Poster with rules in Dutch on brown wood and green textured background
The word "RÖST" in blue bubble letters on a red background.
Hand holding a glass with a lemon slice over a red and white striped tablecloth.
Two speckled door hangers, one red and one blue, each with Dutch text, are placed against a freckled skin background. The red hanger says "Schoon maken graag!" and the blue hanger says "Niet storen!"
Close-up of brown curly hair with the word 'RÖST' in blue text overlaying the image.
Two colorful cocktail menu cards on a background of wet green leaves. One card has abstract red shapes, the other lists five cocktails with names and descriptions, featuring prices.
A cocktail in a coupe glass with a lemon slice, lit by warm, dramatic lighting obscuring the background.
Red and white umbrellas against a blue sky with graphic stickers featuring the word 'Röst' and various circular designs.
Retro eyeglasses on green velvet upholstery with the word 'Röst' in red text.

Together with Ken, I developed a branding concept for a school assignment, in which we were looking for a unique target group. Hotel RÖST, especially for redheads, offers an oasis of comfort and protection from the sun and radiates warmth, playfulness and character.

The fiery visual identity combines deep red tones with soft neutral colors. Subtle graphic elements such as "freckles" give a playful twist without being overpowering. Merchandise such as matchboxes and sunscreen fit in seamlessly with the branding.

With Hotel RÖST we have created a concept that is not only visually distinctive, but also perfectly matches the needs of this target group.

Matchbox mockup